Transforming Athletes in All Ways, Always.
Axe Sports Group builds the complete athlete on four pillars: mental performance, financial literacy, NIL, and life after sports. Support that carries every athlete well beyond the final whistle.
Where we play.
Three service lines, three different audiences. Not every stop is for everyone — here's who each one is built for.
NIL Campaigns
We match athletes and influencers with brands for compensated partnerships that fit their values, not just their following.
See campaigns →Next Play Initiative
A revenue-generating platform that brings corporate partnership and sponsorship dollars to your school, plus a dedicated NIL sales team for your athletes — backed by mental performance, financial literacy, and life-after-sports support.
See the initiative →Transfer Portal
Guidance through every step of a transfer — recruiting conversations, timing, and positioning NIL value at the next program.
See services →We build brands. We build people.
Axe Sports Group is a sports marketing agency built around one idea: the business of sports should set you up for the rest of your life, not just the next contract.
We work with athletes and influencers to build brand partnerships that pay now and matter later — pairing every deal with long-term financial education, mental performance training, and mentorship for what comes after the game ends.
Ismail Showell
Founder & CEOIsmail is driven by more than contracts and endorsements. He works to elevate every athlete holistically — as a competitor, a brand, and a well-rounded person — helping them navigate the business of sports while preparing to thrive long after the game ends.