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Next Play Initiative
Your University’s Dedicated NIL Sales Engine, Corporate Partnership Accelerator & Athlete Development System.
College athletics is evolving rapidly. NIL expectations are increasing. Recruits demand structured support. Brands want authentic athlete-driven partnerships. Meanwhile, athletic departments are being asked to do more — without adding staff or stretching internal resources.
The Next Play Initiative (NPI) is a fully managed NIL and athlete development platform designed to meet today’s demands. NPI provides universities with a turnkey NIL sales operation, strategic corporate partnership support, and year-round athlete development programming, all delivered without increasing internal headcount or administrative burden.
Why Universities Choose NPI
The NIL and influencer economy has grown into a multi-billion-dollar global industry. Collegiate athletes sit at the center of it. However, building an internal NIL infrastructure, including sales, partnerships, education, and athlete programming, requires significant hiring, training, oversight, and long-term cost.
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Universities partner with NPI to:
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Meet rising NIL expectations without expanding staff
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Strengthen recruiting and retention through off-field support
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Unlock new brand and corporate partnership opportunities
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Reduce administrative and compliance strain on coaches and staff
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Deliver consistent, scalable athlete development across programs
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NPI replaces fragmented solutions with a single, integrated system that supports athletes, coaches, and administrators alike.
What the Next Play Initiative Includes
University-Exclusive NIL Revenue & Partnerships Team
NPI operates a fully managed NIL sales and partnership platform that drives athlete NIL deals alongside donor and corporate brand support for the university. We handle sourcing, negotiation, and execution to create compliant, repeatable NIL revenue at scale.
NIL Education & Brand Development
NPI delivers a structured education program designed to help athletes build authentic, marketable personal brands and operate professionally within the NIL ecosystem.
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Mental Performance Training
NPI includes a comprehensive mental performance curriculum focused on confidence under pressure, focus, emotional regulation, leadership presence, and effective communication.
Programming is delivered through team-based and small-group sessions.
Financial Literacy Program
NPI’s financial literacy programming is delivered by a licensed CPA with NIL expertise and is tailored specifically to the realities of athlete income.
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Life After Sports Development
NPI’s Life After Sports program prepares athletes for professional success beyond competition by focusing on identity development, transferable skills, and long-term planning.
NPI is Built for
Athletic Directors,
Coaches
& University Leadership
The Next Play Initiative is designed to support athletes, relieve staff, and strengthen institutional NIL strategy — all while aligning with university values, compliance standards, and long-term goals.
NPI delivers measurable impact without adding internal strain.
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