As CEO of Axe Sports Group, Ismail is driven by more than just contracts and endorsements, he’s on a mission to elevate his athletes holistically. With a deep belief that success on the field should translate into purpose off it, he works to empower each athlete not only as a competitor, but as a brand, a leader, and a well-rounded human being. His vision is rooted in transformation: helping young talent navigate the business of sports while preparing them to thrive in the real world long after the game ends.