Press Releases

Partnership Expands Axe Sports Group’s Growing Footprint in NCAA Division I Men’s Basketball Through the Next Play Initiative HOUSTON, Texas — Axe Sports Group announced today that it has entered into an agreement with Houston Christian University (HCU) Athletics to serve as a third-party Name, Image & Likeness (NIL) service provider for the university’s Men’s Basketball program. Through its Next Play Initiative (NPI) platform, Axe Sports Group will work alongside HCU Basketb

POTSDAM, N.Y. — March 13, 2026 — Axe Sports Group announced today that it has entered into an agreement with Clarkson University Athletics to serve as a third-party Name, Image & Likeness (NIL) service provider supporting the university’s Men’s and Women’s Ice Hockey programs. Through its Next Play Initiative (NPI) platform, Axe Sports Group will work alongside Clarkson Hockey to help develop structured NIL opportunities connecting student-athletes with brands, businesses