Press Releases

POTSDAM, N.Y. — March 13, 2026 — Axe Sports Group announced today that it has entered into an agreement with Clarkson University Athletics to serve as a third-party Name, Image & Likeness (NIL) service provider supporting the university’s Men’s and Women’s Ice Hockey programs. Through its Next Play Initiative (NPI) platform, Axe Sports Group will work alongside Clarkson Hockey to help develop structured NIL opportunities connecting student-athletes with brands, businesses