Privacy Policy

Effective Date: January 1, 2026 Last Updated: August 3, 2026

Axe Sports Group ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

By using our website or participating in our programs, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

Contact information, such as your name, email address, phone number, and mailing address
Athletic and program information, such as your sport, team, school, and eligibility status
NIL (Name, Image, and Likeness) program information, such as opportunities, agreements, and related communications
Communications data, including messages you send us or receive from us via SMS, email, or other channels
Website usage information, such as IP address, browser type, and pages visited (collected automatically via cookies or similar technologies)

2. How We Use Your Information

We use the information we collect to:

Facilitate and manage NIL opportunities and related communications
Send program updates, event and appearance reminders, and scheduling information
Respond to inquiries and provide customer support
Improve our website and services
Comply with legal obligations

3. SMS / Text Messaging Program

If you opt in to receive text messages from Axe Sports Group:

Consent: You may opt in by texting START to our designated number, or through another opt-in method we make available to you. By opting in, you agree to receive SMS messages related to NIL opportunities, event reminders, and program updates. Message frequency varies. Message and data rates may apply.
Opt-Out: You may opt out of receiving text messages at any time by replying STOP. You may request help at any time by replying HELP.
No Sharing of Opt-In Data: Mobile phone numbers and SMS opt-in consent data collected through our text messaging program will not be shared or sold to any third parties or affiliates for marketing or promotional purposes. This information is used solely to operate our SMS program and is excluded from any other data-sharing described elsewhere in this Privacy Policy.

4. How We Share Information

Other than as described in Section 3 above, we may share your information with:

Service providers who help us operate our programs and website (e.g., messaging platforms, hosting providers), under confidentiality obligations
Legal or regulatory authorities, if required by law or to protect our rights
A successor entity in the event of a merger, acquisition, or sale of assets

We do not sell your personal information to third parties.

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve your browsing experience and understand site usage. You can control cookie preferences through your browser settings.

6. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Children's Privacy

Our services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us so we can address it.

8. Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, including the right to:

Request access to the personal information we hold about you
Request correction or deletion of your personal information
Opt out of certain communications, including text messages (see Section 3)

To exercise these rights, contact us using the information below.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us